Campaign Monitor G2 reviews

Campaign Monitor: Advanced Segmentation and Intuitive Drag-and-Drop Builder

Automations allow us to capture new subs on our drip campaign list, or new leads on a transactional list, and speak to them all appropriately, without a huge lift from us. You set it up with intention, and then it just runs, communicating with everyone without much oversight. The data is great and helpful for future decisions. Pros: I chose Campaign Monitor because of its advanced segmentation abilities and also the simplicity of the drag-and-drop email builder. I love that I can segment customers based on who their contact is at the company, or based on where they're coming from; then, to speak to them in the language that resonates most with them. The pricing seems fair, and the tracking is great by list or map. I've never had trouble integrating the list with other apps, and overall it is just a robust platform. But it is the segmentation and subsequent automation capabilities (to segments) that is the biggest advantage of CM over other options, imo. Cons: There are few annoyances; the builder is not perfect, but it's not far off. As good or better than most other email platforms.

An agency using Campaign Monitor for over a decade.

The support team is amazing and very knowledgeable. We've had very few issues that needed solved but when we do they are on it and provide detailed explanations. Two recently were with a third party API tool we're using and they were able to identify how they integrated with Campaign Monitor and what the issue was. The other was how Campaign Monitor handles timestamps passed through the API and were able to help us find a solution that worked for our issue. But nothing was broken or needed fixed. Pros: As an agency, we utilize the template language they provide to build very custom templates for our clients who want to run their own email marketing on our agency account but need an easy-to-use custom template. The API and transactional smart email feature offer us very advanced email marketing features you can't find anywhere else. Cons: There are some list limitations that we run across when we have multiple lists that need to update each other simultaneously. A few automation limitations based on how automation is triggered hold us back from some advanced triggers we'd like to implement. We can navigate around both, and overall, there's not much we dislike about Campaign Monitor.

Best customer support

Campaign Monitor is one of the tools we offer to our clients for sending highly-customized and personalized emails that are trackable and provide them with the reporting insights they need to make important marketing decisions. This benefits our agency by making us look like experts and garnering more email business. Pros: Not only does the Campaign Monitor platform make sending highly-customized emails easy and fun, their support team is phenomenal. I have been working with Campaign Monitor for 10+ years and have never had a lapse in great service. Highly recommend. Cons: The only very nit-picky thing is that with any email software, there is a bit of a learning curve to do advanced email sends. But I think that is to be expected.

Excellent List Management, Easy-to-Use Templates

Campaign Monitor has excellent list management capacities and provides clear, easy-to-modify templates, which allow us to create visually attractive messaging and publications without hiring external designers. Pros: I appreciate Campaign Monitor's excellent list management capacities, which make organizing our mailing lists a breeze. We take advantage of the capacity to sort within lists, which are great for those opting in to just a portion of our publications. Campaign Monitor's analytics are also incredibly helpful for understanding what "works" in our email messaging, particularly the analytics around open rates, click rates, and which links are getting the most attention. The clear templates are particularly valuable to us as we don't have an in-house graphic designer. Having the capacity for easy-to-modify templates means that we can create visually attractive messaging and publications without needing to hire external designers. Cons: Campaign Monitor is constantly updating and looking at new ways to help us distribute and display our work. This is great in terms of creating options, but has at times made user experience cumbersome as we have to learn new steps regularly.

Committed to Excellence and Reliability

Campaign Monitor solves several key issues. First, we have a large and growing list. Their segmenting tools help us ensure people are getting what they need—and the malicious bots are kept at bay. All of which helps us preserve our reputation and better serve our subscribers. Second, Campaign Monitor has an amazing delivery rate, meaning we're able to deliver content to our subscribers when they want and need it. Lastly, Campaign Monitor's templates are flexible, allowing us to provide content in a fresh way each day. Pros: Campaign Monitor simply works without fuss or unnecessary complications. Just as important, every interaction with the team members and representatives have been indicated a corporate culture committed to providing world class service. They make it easy to get started, and have all the tools we have needed to effectively communicate with our subscribers. Their focus security and reputation means that our emails get through. We send an email every day to our subscribers, with Campaign Monitor reliably delivering those without delay. Cons: Nothing! Everything about Campaign Monitor works as claimed.

Versatile Product, Great Customer Support

Campaign Monitor solves the problem of effectively building, testing, deploy and reporting on email marketing campaigns. The product benefits my organization in each of the aforementioned areas of our business. Pros: Campaign Monitor by Marigold is an intuitive product with a robust web application that makes building, deploying and reporting upon email Campaigns easy to do. We found their thorough API documentation helpful in building custom data feeds that any marketer can appreciate. Beyond the product itself, Campaign Monitor's customer support team excellent. They not only respond to questions in an effective an timely manner, they also provide insightful reports and suggest appropriate new features. Cons: One pain point we had (that I believe is in the product pipeline) is the specific functionality around setting a future data for automated campaigns.

A hassle free way to email your database efficiently

We're able to efficiently email our guests with relevant offers and information. This proves invaluable with keeping our guests engaged and directly driving conversions to see a positive ROI. Pros: Campaign Monitor has a seamless integration with our booking system, Roller Digital. This makes it extremely easy to pass data efficiently directly to Campaign Monitor. This empowers us to create automations based on various data fields along with always ensuring data is up to date and accurate. Due to the simple interface and email builder, it's also really easy for all of our team to use which makes us more efficient. The support team is also great, if we ever do encounter any issues, they're quickly sorted. Cons: Being a franchise network, we sometimes share templates with our franchisees to save some legwork. Unfortunately you can't export templates directly which can make it more tricky to share. Other than this, it does everything and more than we need.

Easy to Use and Scales with You

We are focused on completely opt-in email marketing, with an email newsletter to provide another channel to promote blog content. The intended goal is to increase engagement with both current fans, as well as grow engagement with new audiences. The API set-up for an subscriber form had thorough documentation and the welcome journey series was easy to set up to get us started. Having a choice of mobile-responsive templates was also great to get us going. Pros: The account interface and editor are super easy to use. The options are intuitive, and allow for customizing templates with ease. I appreciate the variety of templates, as well as the mobile optimization of templates. Making modifications to the template is easy, including adapting to your brand style. The available automations, such as Welcome journey, are wonderful and easy to set up. I also love the fact that the fee structure scales with you based on list size, which is not always an option with other ESPs. This is a great option for small but growing businesses who want to do opt-in email marketing the right way, but are starting out with smaller marketing budgets. Cons: It would be nice to have access to edit the HTML directly in provided templates. You *can* do this if you upload a custom template, but even allowing for limited HTML access in the provided templates would be nice. However the WYSIWYG editor on provided templates does work well, and so far I am not seeing any HTML funkiness when making edits to styling, etc. While the fee structure does scale based on list size, it might be nice to have more feature options in the lower tiers.

Great tool for creating, managing email campaigns and managing send lists

My organization deals with many subscribers and they frequently enter and exit our system. Campaign Monitor allows this to happen seamlessly and with no daily management on our part. Pros: You can use Campaign Monitor however in-depth or surface-level you want to. If you just want to send a simple email and track who it goes to, you can do that. If you want to create detailed subscriber journeys with conditional content, you can do that too. Cons: The autosave feature sometimes takes a few more seconds than I would like, but that's not a huge issue in terms of usability. Also, it's gotten more difficult to accurately check open rates, but that's not on Campaign Monitor.

Campaign Monitor is an effective email communications platform.

Campaign Monitor enables me to easily and effectively email content to my customers and prospective customers. I found it quick and easy to use and to learn how to use it. Pros: Its ease of setting up lists of people to email followed by its ease of writing and then reviewing your email communications, followed by its ease of scheduling your campaign. With a subsequent effective reporting on your campaign outcomes in terms of reach and emails read. Plus, its quick and responsive support staff, if the extensive pre-existing help topics did not answer your queries. Cons: That as yet, while we can see in what browsers people opened your email, we can't yet see whether they read the email on a phone, PC or laptop, or tablet.

Great experience!

As an e-commerce fashion site, we send daily marketing emails - Campaign Monitor assists as an easy-to-use platform for us to create this content and connect with our subscribers. The analytics feature is very helpful to evaluate the performance. Pros: The platform is super user-friendly - we use it daily and our team is happy with it. The customer support is great, everyone you encounter is helpful, reliable and responsive. There are incredible features that are integrated in the platform - some of the features are paid which we haven't unlocked, but there is an opportunity to explore the possibilities and improve your performance and email campaigns. Cons: There are some minor bugs, such as the Lists & Subscribers only being able to be accessed from specific browsers, which is a bit inconvenient. There was also an issue where one of our campaigns was not delivered to anyone on our list for 4 hours, only working after we logged support. We escalated the issue and got quick feedback which was appreciated; however, the feedback did not answer our concerns, suggesting the issue was due to queuing or mail servers and that the delay was normal in the email world even though we had never encountered this. This was an isolated incident but still caused stress and uncertainty.

Clean and stable but not the first choice for online stores

Reaching out to customers and potential clients. Pros: The user interface is clean and easy to navigate. The price is okay overall, although support used to be easier to reach than it is now. Cons: In some regards it is not really flexible, while overall the system is very robust and stable. For example if you use an e-mail subscription form and want the subscriber to receive a specific e-mail response upon subscribing, the second time, the same subscriber subscribes there is no way to send the same e-mail again to that person. In general it is also not really focussed on online store customers. Other platforms significantly more advanced in terms of feature set and integrations.